作为全品类电商平台，Shopee积**拓展各类用户群体，年轻妈妈是主要的消费群体之一。据The Asian Parent调查，在拥有2.5亿人口的印度尼西亚市场，73%的女性选择Shopee作为**爱的网购平台。每年Shopee各站点频繁举办母婴产品促销活动，为东南亚妈妈精心挑选成千上万低至1折的母婴产品，目前母婴类商品稳居平台跨境销量**高品类前三名。
Organizers: Shenzhen Industrial Park Chamber of Commerce, Excellent Inspection Yida Exhibition (Shenzhen) Co., Ltd., Shenzhen Preferred Exhibition Co., Ltd
Co-sponsored by: Baixiao.com, Shenzhen Yida Technology Information Services Co., Ltd
Support: Amazon Worldwide
Strategic cooperation: TTD e-commerce incubation, U-selection U products, Ding dot media, barley intellectual property rights, excellent inspection and testing, Shanga intellectual property rights
Co-operative media: China Factory Exhibition Information Network, uxup China Information Network, Fengyu Media, Jinquan Network, Bang Reading Network
As the new crown epidemic spreads around the world, the traditional foreign trade model is severely limited, but it also creates a favorable opportunity for cross-border e-commerce to rise. Data show that China's cross-border e-commerce last year became a "new engine" to reactivate export trade. Among them, mother and child supplies are the major cross-border e-commerce platform of the hot category, in the entire cross-border e-commerce field, mother and child supplies occupy a significant market share, the potential has been explored by many merchants.
To this end, 2021 Shenzhen International Mother and Child Supplies and Toys Cross-border E-commerce Exhibition (referred to as: 2021 SMEE Shenzhen Mother and Child and Toy Cross-border Exhibition) came into being, relying on the mother exhibition "the second Shenzhen cross-border e-commerce products exhibition (referred to as: 2021 SEE Deep Cross-Exhibition) for the source manufacturers and cross-border e-commerce between the establishment of a collection of mother and child supplies, baby food, nutrition and snacks, carts, seats and furniture, toys and children's education supplies, baby clothes, baby shoes and pan-mother and child services throughout the industry chain of professional trading platform
Mother and child supplies: baby supplies, baby feeding supplies, baby skin care and bath products, baby oral care, baby bedding and accessories, baby safety fence, baby furniture, baby tableware, straps, nursing / lactation mats and accessories, cleaning and disinfection products, sanitary care supplies, electronic safety supplies, swimming equipment, etc.
Baby clothing and accessories: spit scarf, baby clothing set, baby shoes, baby accessories, etc. ;
Strollers and accessories, walkers, car seats, electric strollers, scooters, balance cars, baby cots and accessories, etc.
Baby food and nutrition: baby food, infant nutrition and health care products, baby juice, infant formula, baby supplements, etc.
Early childhood education supplies: electronic early education products, early childhood education rides, early childhood education toys, science and education STEM/STEAM products, teaching aids (general teaching aids, early childhood teaching aids), kindergarten supplies, early childhood education publications;
Toys: electronic electric, plastic toys, wooden, cardboard toys, dolls, plush toys, building blocks, plug-in toys, inflatable toys, children's activities and sports products, riding toys, smart toys, model toys, DIY toys, music toys and so on.
Highlights and benefits of the exhibition
Shenzhen exhibition, radiation global, the use of strong market demand advantages for mother and child supplies industry-wide interaction to provide a window and platform
Multi-exhibition linkage, the same period held Shenzhen cross-border e-commerce selection exhibition, Shenzhen International Consumer E-commerce Exhibition and Chenghai Toys Shenzhen Exhibition, sharing 200,000 professional buyer resources, covering Amazon, Express, Ebay, wish, Shopee and other mainstream cross-border e-commerce platform
China's first focus on cross-border mother and child supplies exhibition, gathered in the industry 100 brands, focusing on the display of the latest trends in the mother and child supplies industry, to create cross-border e-commerce one-stop search for mother and child category B2B professional procurement event
The exhibition and domestic and foreign authorities to cooperate, joint 100 plus mass media, industry media, new media and other domestic and foreign multilingual media, three-dimensional coverage of the exhibition, to ensure the visibility of the exhibition, to create a brand exhibition effect.
Mother and child industry cross-border e-commerce platform information, according to fast-selling e-commerce data show that the fast-selling mother and child toy industry from 2018 for three consecutive years to adhere to high-speed growth, during which remote control toys, building blocks, mother and child supplies growth rate of more than 200%. This recruitment focus category includes children's shoes, mother and child supplies, puzzle toys, remote control toys. In order to help the brand out to sea, the global express sales issued a mother and child toy brand recruitment order, the launch of 2020 store plan, for the brand to supply one-on-one services, special support, worry-free sea, 0-year fee to sell global services.
Dunhuang network platform definition mother and child supplies industry includes maternal, 0-12 year old children clothing, food, housing, line, use, education, music and other products. At present, the platform involves the mother and child industry under the category of 17 secondary categories, sub-category complete, mother and child industry products
In more than 1.6 million, of which children's clothing accounted for 30% of the sales of the mother and child industry, for the core development of the industry category.
In 2020, the main cross-border sales of mother and child products TOP countries are: the United States, the United Kingdom, France, Canada, Spain, Australia, Mexico, Poland, Germany, the Netherlands, Saudi Arabia and so on, of which the United States accounted for 55.1%, the United Kingdom accounted for 11.3%. Mother
The industry's overseas customers are mainly wholesale-oriented, the amount of orders exceeds the average platform, and the customer stickiness is also higher than the platform.
As a full range of e-commerce platform, Shopee actively expand all kinds of user groups, young mothers are one of the main consumer groups. According to The Asian Parent, 73 per cent of women in Indonesia's market of 250 million people choose Shop as their favourite online shopping platform. Every year Shop sites frequently hold maternal and child product promotions, for Southeast Asian mothers carefully selected thousands of as low as 10% of mother and child products, the current mother and child goods stable in the platform cross-border sales of the top three categories.